The Diffusion of Innovation, 5th ed by Everett Rogers

The Implementation State

  • Implementation involves an overt behavior change as the new idea is put into practice. After a period of time the new idea becomes institutionalized as a regular part of an adopter’s ongoing operations. Depending on the nature of the innovation it may be subject to re-invention during this stage. A higher rate of re-invention leads to faster adoption and a higher degree of sustainability.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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