The Diffusion of Innovation, 5th ed by Everett Rogers

The Confirmation Stage

  • At this stage reinforcement is sought for the decision that was made. At this stage the innovation may also be rejected. Individuals tend to seek supportive messages that will prevent them from feeling dissonant about their decision. If discontinuance occurs it can be caused by the replacement of a better innovation or the return to the previous state.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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