The Diffusion of Innovation, 5th ed by Everett Rogers

The Attributes of Innovators

  • What characteristics of innovations affect the rate at which they are adopted? Most of the variance in the rate of adoption in innovations (49% to 87%) is explained by five attributes: relative advantage, compatibility, complexity, trialability, and observability.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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