The Diffusion of Innovation, 5th ed by Everett Rogers

  • The main function of an incentive is to increase the degree of relative advantage. They can be paid to the adopter or someone who persuades the adopter. They can be paid to an individual or to the system to which they belong. Most are positive in nature but they can be negative.Monetary incentives are the most common. They can also be immediate or delayed.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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