The Diffusion of Innovation, 5th ed by Everett Rogers

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• The main function of an incentive is to increase the degree of relative advantage. They can be paid to the adopter or someone who persuades the adopter. They can be paid to an individual or to the system to which they belong. Most are positive in nature but they can be negative.Monetary incentives are the most common. They can also be immediate or delayed.

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Tags: Diffusion of Innovations, Everett M Rogers

This entry was posted on Saturday, December 1st, 2012 at 9:30 am and is filed under Book Summaries, Business Books, Education Books, Leadership Books. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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   December 31, 2013 at 7:06 am

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