The Diffusion of Innovation, 5th ed by Everett Rogers

Incentive Issues

  • If individuals adopt an innovation partly in order to obtain an incentive, there is relatively less motivation to continue using the innovation (if it can be discontinued) and so the innovation’s sustainability may be lessened. Paying incentives often involves serious ethical issues.
Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter Share this page via Google Plus
DrDougGreen.com     If you like the summary, buy the book

Tags: ,

One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

  1. Wow, marvelous blog structure! How long have you ever been blogging for? you make blogging look easy. The entire glance of your website is wonderful, let alone the content!

Leave a Reply