The Diffusion of Innovation, 5th ed by Everett Rogers

Incentive Issues

  • If individuals adopt an innovation partly in order to obtain an incentive, there is relatively less motivation to continue using the innovation (if it can be discontinued) and so the innovation’s sustainability may be lessened. Paying incentives often involves serious ethical issues.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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