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The Diffusion of Innovation, 5th ed by Everett Rogers

Old Ideas as Tools

  • Old ideas are the main mental tools that individuals use to assess new ideas and give them meaning. Individuals cannot deal with an innovation except on the basis of the familiar. Previous practice provides a standard against which an innovation can be interpreted, thus decreasing its uncertainty.If an innovation fits with an old idea it has a better chance of adoption.
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This entry was posted on Saturday, December 1st, 2012 at 9:30 am and is filed under Book Summaries, Business Books, Education Books, Leadership Books. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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    December 31, 2013 at 7:06 am

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