The Diffusion of Innovation, 5th ed by Everett Rogers

Examples

  • Colombian peasant farmers placed pesticide and fertilizer on plants in excessive quantities as if they were water or manure.
  • Farmers in the Punjab region or India were more likely to cover there new tractors with a blanket as if it was a cow than change the oil.
  • Pueblos Indians which patrilineal and father-oriented culture accepted Catholicism. Those with mother-centered beliefs did not/
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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