The Diffusion of Innovation, 5th ed by Everett Rogers

Monomorphic and Polymorphic

  • Polymorphism is the degree to which an individual acts as an opinion leader for a variety of topics. The opposite, monomorphism, is the degree to which a person acts as the opinion leader for a single topic. When looking at opinion leadership you need to be aware of how diverse the topic are that you are interested in.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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