The Diffusion of Innovation, 5th ed by Everett Rogers

The Sequence of Change Agent Roles

  • 1) Develop a need for change – Point out new alternatives to existing problems, assess needs
  • 2) Establish an information exchange relationship – Establish rapport and gain confidence
  • 3) Diagnose problems – Get client’s perspective
  • 4) Create an intent to change – motivate client
  • 5) Translate intent into action – work with opinion leaders
  • 6) Stabilize adoption and prevent discontinuance – assist adopters so they become change agents themselves
  • 7) Achieve terminal relationship – move on
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

  1. Wow, marvelous blog structure! How long have you ever been blogging for? you make blogging look easy. The entire glance of your website is wonderful, let alone the content!

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