The Diffusion of Innovation, 5th ed by Everett Rogers

More on para-professionals

  • Change agent aides may have less competence credibility, but they have the special advantage of safety credibility, the degree to which a communication source is seen as trustworthy. They are seen as peers with selfish motives or manipulative intentions. Commercial sex workers are seen as credible as peer educators in HIV prevention programs. Aides should also not try to act and dress like professionals.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

  1. Wow, marvelous blog structure! How long have you ever been blogging for? you make blogging look easy. The entire glance of your website is wonderful, let alone the content!

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