The Diffusion of Innovation, 5th ed by Everett Rogers

Stages in the Innovation Process Initiation Stage

  • Agenda Setting: A general organizational problem is defined that creates the need for an innovation. Needs, problems, and issues bubble up through the system and are prioritized for attention. A performance gap can trigger the process. Matching: This is the stage where a problem from the organization’s agenda is fit with an innovation. The planning includes anticipation of benefits and problems.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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