The Diffusion of Innovation, 5th ed by Everett Rogers

The Nine Major Diffusion Research Traditions

  • 1) Anthropology – The study of how tribes or villages use technological ideas such as the steel ax, horses, and boiling water.
  • 2) Rural Sociology – The study of how farmers in rural communities adopt agricultural ideas such as weed sprays, hybrid seed, and fertilizers.
  • 3) Education – The study of school systems, teachers, or administrators as they adopt teaching/learning innovations like kindergarten, modern math, programmed instruction, and team teaching.
  • 4) Public Health and Medical Sociology – The study of individuals or organizations such as hospitals and health departments as they adopt medical and health ideas like drugs, vaccinations, family-planning, and AIDS prevention.
  • 5) Communication – The study of individuals and organizations as they adopt technological innovations and new communications technology.
  • 6) Marketing and Management – They study of individual consumers as they adopt new products.
  • 7) Geography – The study of individuals and organizations as they adopt technological innovations.
  • 8) General Sociology – The study of individuals and other units as they adopt a wide variety of ideas.
  • 9) Early Sociology – The study of communities or individuals as they adopt things like city manager government, postage stamps, and ham radios.
  • Other traditions include economics, public administration, political science, psychology, industrial engineering, statistics, and others.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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