2. All the Same, but Different

• Blogs will often display the same content as others who are focused on the same niche. It is quite common to see ten to twenty blogs all providing the same factual information, but they may be worded differently. Each author may add his or her own personality, and reword the information in order for it to appear unique. The fact of the matter is, the base information is rarely one of a kind. The words may appear different, but they are often base on the same facts.

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